Workshop Automations — Add-ons

Prepared by Adam · for the Acquisitions.com team
READ FIRST (team): Everything here is an ADD-ON. Do NOT remove, pause, or replace anything already running. These run alongside the current workshop funnel and trigger off what we already use — the workshop-optin tag and the DFY (Workshop) Calendar. If something looks like a duplicate of a live email/SMS, keep the live one and skip the new one — delete nothing.

Why: Jul 14 workshop = ~80 registered, 10 showed live (12.5% show rate), 0 booked on the workshop calendar. The offer converts — the leaks are (1) show rate and (2) no clear book-a-call path live. These fix both.

Book-a-call link (use everywhere): acquisitions.com/workshop-call
Workshop Zoom room: https://us02web.zoom.us/j/85945258293

Part 1 — Show-rate reminder sequence (email + SMS)

Goal: 12.5% → 30%+ show. Trigger: tag workshop-optin added. Time all sends relative to the workshop start. Set this to auto-run for every new signup going forward.

1 · Instant on registration — Email
Subject: [CONFIRMED] your seat is saved 🎟️
Hey {{contact.first_name}},

You're in for the Buy · AI · Sell workshop — {{day/time}}. 🎉

Watch the 60-sec welcome video + add it to your calendar here:
{{thank-you page link}}

One thing — come LIVE.

I'm giving away the full AI agents + prompt library, plus a real off-market deal in your sector, ONLY to the people in the room. None of it is in the replay.

See you there,

— Moran
2 · 24 hours before — Email
Subject: tomorrow — and the live-only bonus 👀
{{contact.first_name}},

Tomorrow we go live.

In 60 minutes you'll see exactly how to buy a real business with 5–10% down — and run it with AI agents doing the work.

Live-only: everyone in the room walks away with the full AI agents + prompt library AND a real off-market deal in their sector.

You won't get that from the replay.

Add it to your calendar:
{{link}}

— Moran
3 · 3 hours before — SMS
Hey {{contact.first_name}}, it's Moran — we go LIVE in 3 hours (Buy · AI · Sell). Be there for the live-only bonus 👉 {{join link}}
4 · 1 hour before — Email
Subject: we're live in 1 hour ⏰
{{contact.first_name}},

One hour out.

Grab a coffee, clear 60 minutes, and get ready.

The live-only bonus — the AI agents + prompt library and a real deal — drops at the end. You have to be in the room for it.

Your link:
{{join link}}

— Moran

Also send as SMS: 1 hour to go {{contact.first_name}} — here's your link: {{join link}}

5 · At start — Email + SMS
Subject: 🔴 WE'RE LIVE NOW
{{contact.first_name}},

We just went live — jump in now:
{{join link}}

— Moran

SMS: 🔴 We're LIVE now {{contact.first_name}} — join 👉 {{join link}}

6 · 15 min in — SMS
{{contact.first_name}}, we just got going — don't miss where I hand out the AI agents library + a real deal. Jump in 👉 {{join link}}

Part 2 — Live-only bonus (the show-up incentive)

Say it in every reminder + on the workshop: "Attend LIVE and you walk away with (a) the full AI agents + prompt library and (b) a real off-market deal in your chosen sector. Only for people live in the room — not in the replay." Deliver it at the end, tied to booking a call.

Part 3 — Replay + no-show / non-booker recovery

TEAM — YOU NEED TO BUILD THIS: the Replay Landing Page. It doesn't exist yet.
A · +2 hours after (didn't book) — Email
Subject: the replay's up (48 hours only) 🎥
{{contact.first_name}},

Missed it live? Here's the full workshop replay:
{{replay landing page}}

Heads up — it comes down in 48 hours.

If even one thing landed, the next step is a quick call. We'll map your first (or next) deal, the financing, and the AI:
acquisitions.com/workshop-call

— Moran
B · +1 day — Email
Subject: the one thing from the workshop
{{contact.first_name}},

If you take one thing from it:

The winners don't build companies — they buy them. 5–10% down, and AI agents run the thing.

Want us to map your first deal?
acquisitions.com/workshop-call

Replay (coming down soon):
{{replay link}}

— Moran
C · replay-down day / +2 days — Email
Subject: replay comes down tonight — last call
{{contact.first_name}},

Last chance to watch before it's gone:
{{replay link}}

And if it clicked — book your call while spots are open:
acquisitions.com/workshop-call

— Moran

For people who ATTENDED but didn't book: skip the replay push. Send instead — "You saw it live. Let's map your deal 👉 acquisitions.com/workshop-call"

Part 4 — Tagging (so we can measure week-by-week)

Keep workshop-optin. ADD these tags:

Lets us track every week: Registered → Attended → Booked → Closed. (Adam will build a dashboard from these.)

Part 5 — Add a "Book a Call" CTA to our EXISTING automations

We never had a Book-a-Call page until yesterday — so the emails/SMS already running (workshop confirmations, post-workshop follow-ups, nurtures) don't point anywhere to book. Go through every existing workshop automation and append a book-a-call CTA. Don't remove anything — just add a final line / button:

Email PS: "PS — ready to get started? Book a call 👉 acquisitions.com/workshop-call"
SMS: "Ready to get started? Book a call: acquisitions.com/workshop-call"

Do this on all pre- AND post-workshop messages so every touchpoint now has a way to book (they didn't before).

Zoom link + "Add to Calendar" (important)

Zoom room: https://us02web.zoom.us/j/85945258293 → use it wherever the reminders say {{join link}}. Better: store it as a GHL Custom Value {{custom_values.workshop_zoom_link}} so it updates in ONE place.

The "Add to Calendar" event MUST contain the Zoom link. When a registrant clicks "Add to Calendar" on the thank-you page, the event must save into their Google Calendar with the Zoom link inside it — so they open their calendar at start time and join in one tap.

Test it: click "Add to Calendar" yourself, open the event in Google Calendar, confirm the Zoom link is in it. If missing, add it to the calendar-event settings on the thank-you page.

Notes